When you post on social media networks out of the blue and without a strategy, there are a lot of missed opportunities. Optimise the time you spend posting with a social media marketing planner. It’s time to start cross-planning your social media posts ahead of time.
On this page you’ll learn:
- What a social media marketing planner is
- Why you want to use this planner
- What makes a good planner
- The best social media networks to post on
- How to get your planner, and modify it so it’s optimised for your team
You may be aware that using a marketing planner is what will help you see growth on your networks. You may already have found yourself Googling “free marketing planner template”. That’s totally understandable. Creating Google Sheets from scratch isn’t everyone’s cup of tea.
We get a whole lot of content creators visiting our site looking for specific dates of the year. So, we thought we’d provide you with a free marketing planner template. It’s a Monica from Friends level of organisation with room for you to modify it for your team.
To use the template, click the “File” tab and select “Make a copy.” The template is fully customisable. Go wild. It’s all yours.
What is a Social Media Marketing Planner?
It’s a really great tool to track your upcoming social media posts across Instagram, LinkedIn, Facebook and Twitter. Our weapon of choice is Google Sheets, as it’s intuitive to use and easy to access and share. It features the date, time of posting, content type, social copy (good to avoid typos!), necessary links and an area for notes to be written and featured images to be included. Of course, with the template you’re welcome to use, you can modify this to suit your needs.
Depending on your social media strategy, your social media marketing planner can include just one or as many social networks as you like. Generally, it’s good to post about one topic at around the same time on various networks to create a bit of a scene. Hype is good.
Oh, and according to the The 2020 Marketing Automation Statistics Report, brands with a presence on three or more channels sell nearly three times more products than those who don’t.
Why Use a Social Media Marketing Planner?
It’s far easier to strategise your social media marketing plan and set weekly, monthly, and yearly goals. It’s really just a marketing tool to:
- plan and schedule your social media postings
- save time
- make higher quality content
- track your deadlines and goals
- remain consistent
- share with the whole marketing team
- make fewer typos thereby avoiding embarrassing mistakes
A planner is a one-stop shop for your team to collaborate and remain up-to-date. It saves time searching for related content. It’s cross-functional, so when something ad hoc comes up or a crisis arises, it’s easy to squeeze something in across your networks.
What Makes a Good Social Media Marketing Planner?
As mentioned before, using at least three social media networks is optimal, but it involves some skills in juggling. It’s not easy to brainstorm, plan, manage, organise, and execute regular social media content across multiple different platforms. That’s why you need a great social media marketing planner.
Small Details and Big Picture
Great workers can seamlessly hone in with attention on the details, and step back to look at the big picture they’re creating. A good marketing team can approach a planner the same way… as long as they have a planner designed well for this purpose.
“Big picture” would refer to how your planner (aka your strategy) looks over a month or year. The “details” include a campaign or the daily and weekly posts, where they’re going and the images and links they each require. They can also include who is responsible for working on it, the deadlines and who will be distributing it.
Good teams communicate well. A good marketing team should be using a tidy planner that results in clear direction that transmits the information it needs to.
Speaking of communication, here’s another crucial thing you’ll want from a marketing planner. With so many people working remotely these days, it’s more vital than ever to be using software, spreadsheets and documents that are simple to use, and great for collaboration. With a great marketing planner, numerous users can collaborate on strategies and campaigns, and communicate changes and updates in one place. You’ve got literally all team members on the same page– meaning that accountability and communication become the key to success. And that success becomes easier to attain.
When you’re looking for something and working remotely, it can be a real time-waster. Instead of emailing or pinging and disrupting those on your team, your marketing planner ideally becomes a place where all files are kept. Again, everyone and everything is on the same page. Google Sheets is great for this, as a simple link in a cell can open up to the relative file and you can be in charge of who has access to it.
No more scouring of servers to look for documents. Good management = high productivity.
The 8 Best Social Media Networks to Use in 2021:
There’s been a lot of change on social media since we started posting our clubbing photos 10 years ago. Digital marketers are using networks and platforms for work on the daily. They allow businesses to identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customisable page to give a better sense of a business’s character and personality. So what are the best social media networks to use these days?
Facebook (and its family of apps and services) offers several powerful free and paid tools to market your business. Along with the following networks and platforms, it’s completely free to begin with. Facebook is a great space to keep customers informed, develop brand identity, and broaden your reach.
It comes as a surprise to no one that YouTube is a highly powerful digital marketing platform because of its enormous amount of traffic. It’s recommended to add the platform to your business’s social media and advertising toolkit. It’s also a really fun way to communicate!
WhatsApp isn’t just for texting your brother who lives in a different country. It can be used for businesses, too. It may surprise you to see WhatsApp in this list, but for smaller business, it can help to connect you with your customers and provide support with immediate, personalised customer service.
Everyone and their dog (no but actually) is on Instagram. It’s the second most accessed network behind Facebook. Instagram is super visual, super quick and sees over a billion active monthly users. It’s becoming more and more clear that Instagram isn’t just for personal use anymore– it’s now a global platform that allows brands to connect with customers, humanise their content, find new talent, showcase their products, and inspire their audience with amazing visual content.
With users growing by the millions, TikTok has become a resource for brands to use that are no longer getting results on other networks. If you are targeting millennials (especially teens) you should be thinking about having a presence on this platform. It can be tricky to understand how it works, but it pays off! It’s an entertaining way to get your brand out there! It could even go viral…
If you are in the fashion and beauty, home decor and design, or hospitality and food industry, Pinterest is a great additional platform for your brand. It’s a “catalogue of ideas,” where you can share links to various forms of content. It’s great to find new customers, considering the main reason people gravitate toward Pinterest is for inspiration.
When it comes to achieving your marketing goals, Twitter is a highly powerful tool. If you find it intimidating, plan ahead with our planner and think twice about what you’re posting. Don’t be a Trump. As well as being a highly powerful tool to engage and add to global conversations, it’s a goldmine for customer insights.
This platform has exceeded its original plan as being a professional networking site (or the work equivalent to Facebook). What differentiates LinkedIn from other social networking sites is that LinkedIn is highly beneficial for business to business (B2B) marketers.
Whatever you decide to use, your company page will be the first interaction that you will have with your target audience. So design it well, and you’ll be well on your way to promoting your products and build significant brand recognition.
And there you have it. It’s time to modify your social media marketing planner! You really have to be in it to win the social media crowds.
Be nice and share this free template with another social media savvy person who’d likely search for a free template rather than making their own.
For hot Google Sheets tips to get the most out of your new planner, click here.